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Supaboard vs Looker

How Supaboard and Looker compare on entry price, free trial, self-hosting and natural-language querying — each figure read from Looker's own pages and dated, including where Looker wins.

Supaboard compared with Looker on entry price, free trial, self-hosting and natural-language querying
ToolEntry priceFree trialSelf-hostingNatural-language queryingWhere it beats Supaboard
Supaboard$83 per user/month billed annually ($99 monthly); Business $208 billed annually14 days, no credit cardNot offered — Supaboard is a managed serviceNatural-language questions across all 700+ connected sources, answered by agents trained on your business rules—
Looker"Call sales" for Standard, Enterprise and Embed. No list price published; each platform includes 10 Standard and 2 Developer users source, checked Not stated on the pricing page source, checked Not stated on the pricing page source, checked Conversational Analytics in Looker, billed in data tokens — $3.00 per 1M input and $20.00 per 1M output tokens after 30 September 2026 source, checked LookML remains the strongest governed semantic layer in the market: metrics defined once, in version control, reviewed like code, and identical everywhere they are consumed.

Where Looker beats Supaboard

LookML remains the strongest governed semantic layer in the market: metrics defined once, in version control, reviewed like code, and identical everywhere they are consumed.

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