Revitalizing Business Growth with Walmart Marketplace and Supaboard.ai

Revitalizing Business Growth with Walmart Marketplace and Supaboard.ai

With its tens of millions of engaged buyers, Walmart Marketplace is an eCommerce behemoth to be met in the merciless eCommerce battle. As the web extension of Walmart, the Marketplace provides sellers access to Walmart's enormous base of customers, omnichannel exposure, and cutting-edge inventory management, pricing, and fulfillment technology. With Supaboard.ai integration with Walmart Marketplace, businesses can now simplify data exportation and tap the power of AI-driven analytics to drive strategy optimization, enhance performance, and fuel growth.

Sriyanshu Mishra

Data Analyst

5 mins

Why Walmart Marketplace So Popular

Walmart Marketplace has emerged as one of the fastest-growing U.S. eCommerce marketplaces, offering sellers a perfect chance to leverage Walmart's brand reputation and network infrastructure. Some of the reasons why it's so popular are:

  • Humongous Customer Base: With over 120 million unique monthly customers, Walmart Marketplace offers sellers a degree of visibility that no one else can provide.

  • Omnichannel Capabilities: Merchants can use Walmart's online and store websites to offer cohesive customer experience, i.e., simple return in stores.

  • Cost-Effective Selling: Unlike other marketplaces, merchants are not required to pay monthly charges; they only pay referral fees if an actual genuine sale is actually made.

  • Fulfillment Services: Walmart Fulfillment Services (WFS) provides fast shipping, two-day free shipping labels, and low shipping prices to assist merchants in driving more conversions.

  • Advanced Features: Advanced features are provided to the sellers like automated repricer software, sponsored search ads, and dashboards for analytics to propel them ahead so that they can automate their lists.

Supaboard.ai: Easy Exporting of Walmart Marketplace Data

Supaboard.ai is an intelligent analytics platform engineered to make the handling of data easy. Its integration feature enables easy exporting of Walmart Marketplace data. Here is how Supaboard makes it easy:

  • Simple Integration: Link your Walmart Marketplace account with Supaboard's dashboard and track sales statistics, stock, advertisement performance, and customer reviews in real-time.

  • Personalizable Exports: Select specific data like product sales trend, fulfillment rate, or advertisement performance. Export such kinds of data as Excel or CSV to perform in-depth analysis.

  • Custom Workflows: Schedule automatic export at intervals so that your analytics are updated at intervals automatically without any intervention.

Supaboard allows businesses to have clean data for analysis due to automatic export.

Replacing Walmart Marketplace Data with Supaboard's AI Analyst

During importing your data from Walmart Marketplace, Supaboard's AI Analyst converts the data to provide actionable insights. This is what it does to your eCommerce data:

  • Data Cleaning & Organization: Supaboard's AI Analyst tidies up and structures raw fulfillment and sales data to make them standardized and dependable with metrics.

  • Sales Performance Insights: Track conversion rates, AOV, and product visibility scores to know areas to optimize.

  • Customer Behavior Analysis: Extract customer sentiment from understanding purchase history, browsing, and ad interaction.

  • Inventory Optimization Suggestions: Monitor inventory level and fill rates to not be in conditions of overstock or understock.

  • Budget Forecast Predictive Analytics: Forecast future sales trends or ad ROI based on machine learning models executed against past data.

  • Personalized Counsel: Get personalized advice to optimize product listings, price, or ad targeting.

Real-Life Case Studies: Walmart Marketplace Data Analysis Benefit

  • Case Study 1: Maximizing Product Visibility
    One electronics retailer utilized Walmart-sponsored search ads to drive product sales within the holiday and year-end promotion campaigns. They maximized ad spend by constantly monitoring ad performance metrics like click-through rates (CTR) and conversion rates, increasing return on investment by 20%.

  • Case Study 2: Optimization of Fulfillment Efficiency
    One of the furniture stores operated WFS to streamline shipping. Monitoring fulfillment metrics such as delivery time and defect rates by targeted reports, it cut 15% off cancellations and boosted customer satisfaction ratings.

  • Case Study 3: Maximizing Customer Engagement
    A fashion store used Walmart's omnichannel potential to create seamless online/offline returns. Monitoring return behavior and customers' attitudes by channel, they optimized policies and had 25% repeat purchase.

Such snapshots give us an indication of what eCommerce analytics can do to unfurl valuable conclusions that can improve business performance as well as customer experience.

Conclusion

Walmart Marketplace offers sellers a robust platform to engage with millions of consumers and advanced ad campaign, inventory, price, and fulfillment strategy tools. Advanced analytics ability, though, is needed to unlock the full potential of the platform. Supaboard.ai allows Walmart Marketplace to connect and export eCommerce data with ease and AI-driven insights to be utilized to drive optimization in performance.

Supaboard AI Analyst puts predictive modeling capability, customer behavior analysis capability, and one-to-one recommendation capability right in your business—all with a definite purpose to turn raw sales facts into good action plans. Need to drive maximum visibility on products or maximize fulfillment capacity via channels such as WFS or pay-per-click advertising? Supaboard provides you with the analytics for that.

Desire to open your Walmart Marketplace data as doors of business to prosperity? Start now with Supaboard.ai!