In today's fast-paced world of the digital marketing landscape, data is monarch. Social platforms such as Twitter (which has recently rechristened itself X) are nowadays an integral essential for companies to connect with their target audiences. With its highly advanced advertising options, Twitter/X enables companies to execute campaigns that create engagement, increase brand reputation, and generate leads. But the true potential is viewing the data these campaigns produce. Supaboard.ai provides an easy way of exporting Twitter/X Ads data and using AI-based insights to expand your business.
Sriyanshu Mishra
Data Analyst
5 mins
Why Twitter/X Ads Are So Popular
Twitter/X is one of the most powerful social media platforms, with millions of active users viewing content every day. Its ad platform provides businesses with three primary ad types:
Promoted Tweets: These seem to be regular tweets and can be liked, retweeted or replied to.
Follower Ads: Are used to increase the followers of an account.
Trend Takeover: Enables brands to advertise alongside trending items.
These advertisement formats offer businesses with unheard-of authority to engage with their users. The issue, then, is how to derive important insights from all the data being generated by such campaigns.
Supaboard.ai: Making Export of Twitter/X Ads Data a Breeze
It is a time-wasting process to export Twitter/X Ads data manually. Although software such as Coupler.io and Electrik.AI simplify the process since they can export data to Google Sheets or BigQuery automatically, Supaboard.ai does more by providing an easy interface to export Twitter/X Ads data hassle-free.
How It Works:
Connect Your Account: Sign in to Supaboard.ai and connect your Twitter/X Ads account.
Choose Data Parameters: Choose your favorite report—campaign performance, promoted tweets, or media creatives—and select the date range.
Export Data: Export your data in a matter of clicks into a format you prefer or directly into Supaboard's analytics platform.
Supaboard.ai does away with coding skills or lengthy downloads, providing you with always up-to-date data ready for analysis.
Converting Data with Supaboard's AI Analyst
After exporting your Twitter/X Ads data, analysis comes next. That's where Supaboard's AI Analyst comes in. With machine learning algorithms, it delivers actionable recommendations that can be executed to optimize marketing strategies.
Top Features of Supaboard's AI Analyst:
Performance Metrics: Reads core performance metrics (KPIs) like impressions, clicks, conversions, and ROI.
Audience Insights: Segments audience behavior and trends to improve targeting strategy optimization.
Campaign Suggestions: Get AI-based recommendations on how to optimize ad performance from past data.
Visualization Tools: Build interactive dashboards and visualizations to measure progress over time.
These features enable organizations to make informed data-driven decisions to maximize the value of their Twitter/X Ads campaigns.
Case Studies: How Examining Twitter/X Ads Data Powers
1. A Retail Brand Increases ROI
One retail business employed Twitter Ads to drive flash sales and holiday promotions. By uploading their campaign data to BigQuery (through Coupler.io) and visualizing it with tools such as Tableau, they discovered underperforming ad creatives and reoptimized them in mid-campaign. Result: 35% lift in click-through rates (CTR) and 20% lift in ROI.
Source: Coupler.io Blog
2. A SaaS Company Improves User Acquisition
A SaaS company funded Twitter follower ads but couldn't turn impressions into sign-ups. They exported their ad performance reports to Google Sheets with Electrik.AI and discovered that certain audience segments were more likely to interact with video content than static images. They shifted and boosted user acquisition by 50% in two months.
Source: Electrik.AI Documentation
3. A Nonprofit Drives Awareness
A non-profit employed Promoted Ads to generate buzz around green issues. Manually exporting Twitter Analytics data to Excel and generating pivot tables, they were able to determine what tweets performed well with their following. Armed with this information, they were then able to design more effective messaging for future efforts, increasing rates of engagement by 40%.
Source: Social Media Trend
These case studies illustrate the real value of Twitter/X Ads data analysis—whether manually conducted or using automated tools such as Supaboard.ai.
Conclusion
With today's competitive landscape, it is not possible for companies to ignore the data-driven decision-making dynamics. Twitter/X tools produce a lot of data that can reveal new growth opportunities if interpreted in the correct manner. Supaboard.ai makes it easy by offering an easy means of exporting Twitter/X Ads data and converting it into actionable insights through its AI Analyst.
Supaboard.ai can be utilized by organizations to:
Save time with automated data exports.
Get more in-depth campaign insights.
Make data-informed decisions that improve performance.
Don't keep your ad spend in the dark—use Supaboard.ai today and make your Twitter/X Ads data a driving force for business growth!
