Shifting on Business Growth with MoEngage and Supaboard.ai

Shifting on Business Growth with MoEngage and Supaboard.ai

MoEngage is a top-of-the-line Customer Engagement Platform (CEP) that enables organizations to engage, retain, and win back customers through one-to-one and omnichannel engagement. Powered by AI-driven tools and data-driven strategies, MoEngage enables organizations to maximize the effectiveness of marketing campaigns, maximize customer lifetime value (LTV), and provide contextual experience across mobile apps, web, email, and SMS.

Sriyanshu Mshra

Data Analyst

5 mins

Why MoEngage is Popular

MoEngage is best recognized to coordinate customer journeys and send highly personalized messages through different channels. It is widely utilized for several reasons:

  • Omnichannel Communication: MoEngage enables businesses to interact with their customers round the clock using push, in-app, email, WhatsApp, etc.

  • AI-Driven Campaign Optimization: Its in-built AI engine, Sherpa, utilizes automation in message timing, content, and channel optimization through behavioral analytics.

  • Customer Journey Orchestration: Customer journeys may be mapped and dynamically segmented audiences in a bid to construct highly customized campaigns.

  • Industry Recognition: Shortlisted as among the leader mobile marketing platforms by Gartner and other industry leaders.

Companies or companies in the process of being formed, MoEngage enables companies to form genuine relationships with customers with a focus on security and privacy.

Exporting MoEngage Data using Supaboard.ai

Where MoEngage possesses great analytics within its framework, having the ability to export it for processing outside of it could open up new levels of growth. Supaboard.ai simplifies it with easy integration to MoEngage. Here's how:

  • Integration: Simply connect your MoEngage account with Supaboard.ai.

  • Data Selection: Select data to export—user events, campaign performance, or audience segments.

  • Export Data Formats: Export in JSON or CSV formats that can be supported by business analytics tools.

  • Automation: Supaboard.ai supports real-time syncing to have your exported data fresh and current at all times.

With minimal need for human involvement, this goes a long way in enabling more aggressive analysis of MoEngage data for business users.

Unlocking Data Potential with AI Analyst

Once your MoEngage data is exported, Supaboard's AI Analyst steps in to transform it into usable insights. With advanced machine learning algorithms, the AI Analyst delivers:

  • Predictive Analytics: Project future customer behavior based on past trends.

  • Segmentation Insights: Uncover missed audience segments to target.

  • Retention Analysis: Find causes of churn and develop improvement roadmaps for retention.

  • Campaign Optimization: Assess campaign performance and optimize ROI.

Supaboard's AI Analyst goes beyond conventional reporting as it identifies trends and patterns that ignite business expansion. It incorporates an easy-to-use interface where teams can pose questions in English and get answers in real time through interactive dashboards.

Real-Life Case Studies: The Power of MoEngage Data Analysis

In order to illustrate the power of MoEngage data analysis, the following are three real-life case studies:

Case Study 1: Doubling Marketing Qualified Leads (MQLs)

MoEngage employed end-to-end account-based marketing in conjunction with LinkedIn's targetable feature at high level. Doubling MQL growth and 70% cost reduction while attempting to engage decision-maker MQLs in its biggest accounts, their campaign approach even accrued 30% higher opening rate according to industry benchmark.

Case Study 2: Maximizing Retention through Personalization

One customer brand that had already been using MoEngage performed channel-based analysis of customer behavior. They segmented high-value audiences based on campaign behavior metrics and won them back with personalized messages by 25%.

Case Study 3: Best-in-Class Campaign Performance

Based on application of MoEngage campaign analytics, one retail business found underperforming marketing channels for its campaigns. By optimizing based on those insights, they improved conversion by 30% and reduced cost per lead significantly.

These instances are meant to illustrate the different ways through which businesses can leverage MoEngage insights to enhance retention, automate campaigns, and achieve higher conversions—and business expansion.

Conclusion: Unleash the Full Potential of Your MoEngage Data

MoEngage is a marketing automation and customer engagement platform. Exporting its data for analysis outside of it, however, provides businesses with the freedom to use other growth insights. With Supaboard.ai to export your MoEngage data and analyze as easily with the AI Analyst, you can:

  • Gain predictability insights into customer behavior.

  • Improve marketing campaigns to attract more ROI.

  • Increase retention with proper strategies.

  • Fuel personalization at scale through channels.

The combination of MoEngage's powerful engagement tools with Supaboard.ai's advanced analytics capabilities creates unparalleled opportunities for business success. Don't let your valuable data remain underutilized—start leveraging Supaboard.ai today to unlock its full potential!