In today's age of the digital age, businesses should have a sound email deliverability. Be it sending transactional emails, promotional newsletters, automated alerts, keeping your message delivered to the inbox is important for retaining clients as well as bringing in revenues. Mailgun is now one of the best email delivery platforms, which allows developers and marketers to send and monitor their emails more effectively. Nevertheless, to actually make the most out of Mailgun, businesses have to tackle the examination of their email metrics in a strategic manner. Supaboard.ai allows easy export of Mailgun data and turning it into actionable insights grounded in AI-driven analytics. This blog explores how businesses can utilize Supaboard.ai to unlock the Mailgun potential and achieve more efficient email communication.
Sriyanshu Mishra
Data Analyst
5 mins
Why Mailgun is the go-to Solution for Scalable Email Delivery
Mailgun established itself through its robust infrastructure, developer-centric APIs, and deliverability-oriented mind-set. Some of the main reasons it works so well are:
Dedicated Infrastructure: Mailgun has a scalable infrastructure to send thousands of mails without compromising on deliverability.
Solid APIs: Mailgun has a robust set of APIs to send, track, and manage email and makes it easy for developers to incorporate email capability into applications.
Analytics on the High Level: Mailgun provides accurate analytics for the performance of emails by using delivery rate, open rate, click-through rate, and bounce rate.
Deliverability Tuning: Mailgun also offers functionalities to tune deliverability of such emails such as email warm-up, dedicated IPs, and feedback loop support.
Compliance and Security: Mailgun follows industry compliance and practices regarding user data protection and email security.
Supaboard.ai: Freeing Mailgun Data as Strategic Email Insights
While Mailgun does come with built-in analytics tools, Supaboard.ai takes data usage to the next level by enabling businesses to import and analyze email data in a bid to gain more deeper, strategic insights. This is how Supaboard.ai maximizes the value of Mailgun:
API Integration: Supaboard.ai integrates your Mailgun account directly via API (Always abide by Mailgun's rate limits and API usage policy). It extracts structured data such as email send events (sent, delivered, opened, clicked, bounced, complained), recipient data, and campaign data.
Data Transformation: The platform cleanses, transforms, and normalizes the exported data so that it becomes consistent and accurate for analysis. The platform is capable of supporting various data types and complex email structures.
AI-Driven Analytics: Supaboard's AI Analyst processes the translated data to identify patterns, outliers, and trends that may not be discovered through the standard reporting capability within Mailgun's dashboard.
Unlocking Mailgun Data with Supaboard's AI Analyst
Supaboard's AI Analyst can unlock a treasure trove of information from your Mailgun data:
Deliverability Optimization: Detect potential deliverability problems based on bounce rate, spam complaint, and other analyses.
Engagement Optimization: Segment open rates, click-through rates, and conversion rates to determine top email programs, subject lines, and content.
Subscriber Segmentation and Targeting: Segment subscribers by activity, demographics, and other attributes.
A/B Test Analysis: Analyze A/B test results in a snap to discover winning combinations.
Predictive Analytics: Forecast future email performance based on historical trends and behavior.
Real-Life Case Studies: Demonstrating the Power of Email Delivery Data Analysis (General, but Not Necessarily Mailgun-Specific)
SendGrid Customer Story: Similar to Mailgun, SendGrid posts numerous articles demonstrating how businesses are more successful with email delivery.
Amazon SES Success: Amazon SES boasts success stories on their site where customers use its service to deliver emails successfully and cheaply.
E-commerce Business Boosts Sales with Email Personalization: A web business increased sales by 10% by personalizing their email campaigns with customers' purchase history and browsing activity.
Conclusion: Unlock the Full Potential of Your Mailgun Data with Supaboard.ai
Mailgun is a robust email sending and tracking tool. Supaboard.ai takes that robustness to the next level with more data export and AI-driven analytics features.
Supaboard.ai allows you to:
Improve email deliverability and get your messages to the inbox
Increase email engagement and drive more conversions
Customize your email communications and increase customer loyalty
Detect and avoid potential deliverability problems
Make informed data-driven decisions
Don't let your valuable Mailgun data remain untapped. Explore how Supaboard.ai can transform your email data into a strategic asset.
