
You must know the behavior of users in today's competitive online era so that you can maximize your website and app performance to its best peak. FullStory is a new-age digital experience intelligence platform, recording user sessions, and informing you about how users are utilizing your digital properties.

Sriyanshu Mishra
Data Analyst
5 mins
Why FullStory is So Popular
Session Replay: Records and replays user sessions to see exactly how users interact with your digital product.
Heatmaps: Visualizes clicks, scrolls, and hovers to reveal engagement hotspots and UX issues.
Funnel Analysis: Analyzes user journeys and highlights where drop-offs occur.
User Segmentation: Breaks down users into behavioral or demographic segments for better personalization.
Dev Tools Integration: Links directly with developer tools to speed up debugging.
Supaboard.ai: Merging FullStory Data and Actionable Insights
Data Export: Uses the FullStory API to export structured session, event, and custom variable data.
Data Transformation: Cleans and normalizes FullStory data into an analytics-ready format.
AI-Driven Analytics: Processes transformed data using AI to detect insights beyond FullStory’s native dashboards.
From FullStory Data to Actionable Insights
User Behavior Segmentation: Identify behavior-based audience segments to optimize UX and drive engagement.
Conversion Rate Optimization (CRO): Find pain points in the user journey and implement conversion-driving fixes.
A/B Test Optimization: Use data to evaluate and refine your experiments more accurately.
Usability Problem Detection: Automatically surface pain points or broken flows in user interaction.
Product Feature Prioritization: Align feature roadmaps with data-backed user needs.
Real-Life Case Studies: User Session Data Analysis Power
The Motley Fool
Improved conversion rates by using session data to fix friction points in the subscription flow.
BioLite
Discovered cart abandonment due to mobile checkout friction. After optimizing the checkout flow, mobile conversions increased significantly.
Segment
Identified and fixed an overlooked usability issue that prevented product integration completion. Completion rates increased dramatically.
Conclusion: Unleash the True Power of Your FullStory Data with Supaboard.ai
FullStory is a powerful user insight platform, and Supaboard.ai takes it a step further by turning those insights into business decisions.
Enhance website and app usability
Boost conversion rates and revenue
Enhance user engagement and retention
Make product decisions based on data
Compete more aggressively
Don't let your FullStory data go to waste. Use Supaboard.ai to unlock meaningful insights and drive digital growth. Start today and unlock your data's full potential!