Using Business Development with Brevo and Supaboard.ai

Using Business Development with Brevo and Supaboard.ai

Brevo, previously known as Sendinblue, is now a highly-rated email marketing and Customer Relationship Management (CRM) tool. Its robust multi-channel marketing, automation, and user-friendly interface make it possible for Brevo to allow businesses to create effective campaigns, maintain customer relationships, and achieve conversions.

Sriyanshu Mishra

Data Analyst

5 mins

Why Brevo is So Popular

Over 500,000 companies globally utilize Brevo due to the fact that it offers a suite of small business, e-commerce website, and organizational resources under one roof. Why it's so popular:

  • Multi-Channel Marketing: Brevo combines email marketing, SMS marketing, WhatsApp, live chat, and Facebook advertising into one location.

  • Automation Made Easy: Brevo simplifies automated campaigns with pre-defined workflows for scenarios like cart abandonment emails and product suggestions.

  • Customer Data Platform: Brevo combines customer data across channels to support more segmentation and targeting.

  • Ease of Use: It comes with a drag-and-drop editor along with a user-friendly interface making it accessible even to non-tech users.

  • Flexible Pricing: Brevo offers a free plan for 300 emails/day and graduated paid plans based on email quantity rather than contact storage.

  • E-commerce Integrations: Integrate with Shopify, WooCommerce, and Prestashop for segment-based campaign activities.

With lead scoring, dynamic segmentation, and responsive design emails, Brevo helps organizations automate marketing without paying high costs.

Exporting Brevo Data with Supaboard.ai

While Brevo has out-of-the-box reporting, exporting out for analysis can miss hidden campaign performances and buyer trends. Supaboard.ai does it simpler through one-step integration:

  • Ease of Access: Plug Brevo in Supaboard.ai by easy clicking.

  • Selecting Your Data: Export data of data sets such as campaign performances, segmentations data, or email transaction data.

  • Exportable Modes: Select export modes as CSV or JSON for tools that are compatible with the preferred tools of an analyst.

  • Automated Synchronization: Supaboard.ai updates your exported data via real-time synchronization.

By automating the procedure, Supaboard.ai eliminates human labor and gives businesses timely data for analysis.

Having Data Work with Supaboard's AI Analyst

After exporting your Brevo data to Supaboard.ai, its AI Analyst converts raw data into meaningful insights through sophisticated machine learning algorithms. Some of the main advantages are:

  • Campaign Performance Analysis: Monitor open rates, click-through rates (CTR), and conversion rates to improve subsequent campaigns.

  • Customer Segmentation Insights: Identify high-value customer segments based on behavior patterns to enable targeted marketing proposals.

  • Retention Metrics: Segmented engagement trends for understanding why the subscriber was lost and building re-engagement campaigns.

  • Revenue Forecasting: Estimate future revenues according to historical campaign performance and purchase behavior of the customers.

  • Automation Optimization: Test automated series performance like abandoned cart sequences or product recommendation emails.

Supaboard's AI Analyst offers data in interactive dashboards and natural language queries. Users, for example, can easily type in questions like "What campaigns produced the most ROI?" or "What are the highest-performing customer segments?" and receive responses on a real-time basis.

Real-Life Case Studies: The Power of Analyzing Brevo Data

In order to illustrate the manner in which segmentation benefits of type data discovered in Brevo come into effect, here are real life illustrations of business companies implementing more or less identical tactics:

Case Study 1: Conversion Rate Increase

One of the e-commerce websites utilized Brevo segmentation capabilities for triggering offer emails to cart abandoner shoppers through automated email journeys. They boosted abandoned cart recoveries by 40% based on real-time visibility into campaign metrics such as CTRs and buy rates.

Case Study 2: Fine-Tuning Customer Engagement

The use of Brevo's dynamic segmentation by one SaaS company labeled inactive subscribers, and they campaigned to re-engage them around their interests. Through engagement trend analysis in email campaigns, they reduced churn rates by 25% within a span of three months.

Case Study 3: Getting Multi-Channel Campaigns to Pay Dividends

One of the retail businesses paired email and SMS campaigns with Brevo's multi-channel functionality. By leveraging the reporting features integrated to compare cross-channel performance metrics such as response and conversion rates, they were able to see a 30% overall campaign ROI boost.

Conclusion: Maximize Your Brevo Potential

Brevo is an excellent solution for cost-effective and scalable management of multi-channel marketing campaigns. However, for the sake of external analysis, exporting its data will allow companies to discover even more profound insights to drive even more growth. By exporting your Brevo data effortlessly via Supaboard.ai and analyzing it via the AI Analyst, you can:

  • Accrue predictive insights for campaign performance.

  • Refine customer segmentation tactics on the basis of behavior trends.

  • Improve retention rates through targeted re-engagement efforts.

  • Enhance ROI by analyzing cross-channel campaign effectiveness.

The combination of Brevo's robust marketing capabilities with Supaboard.ai's advanced analytics creates unparalleled opportunities for business success. Don't let your valuable marketing data remain underutilized—start leveraging Supaboard.ai today to unlock its full potential!

Be a part of the future of multi-channel campaign optimization. Start with Supaboard.ai today and tap into the power of AI-driven analytics tailored to your company's needs!