

With eCommerce business adoption over a competitive landscape, product information needs to be handled well to provide excellent customer experiences and drive sales. Akeneo, the top-rated Product Information Management (PIM) solution, helps organizations automate product data management, optimize catalog accuracy, and increase multi-channel distribution. With integration with Supaboard.ai, businesses can begin exporting product data directly into Supaboard.ai via Akeneo and benefit from AI-powered insights to optimize operations and capitalize on opportunities for growth.

Sriyanshu Mishra
Data Analyst
5 mins
Why Akeneo is so Popular
Akeneo has been discovered to be a great solution for companies that are looking to handle product information in an effective way for different channels. Its strong feature has made it a favorite among distributors, manufacturers, and retailers. The most important reasons behind its popularity are:
Centralized Product Data Repository: Akeneo is a center of truth that ensures consistency for any product information to all the sales channels.
Data Quality Insights: Features such as data enrichment and quality testing enable companies to have high levels of data accuracy for product data.
Multi-Channel Distribution: Akeneo makes it easy to distribute product data to eCommerce websites, marketplaces, print catalogs, etc.
Automation Capabilities: Features such as rules engine automate processes such as categorization and attribute mapping, reducing time and effort.
Scalability: Akeneo's open-source as well as enterprise solution is designed to support organizations of all sizes, from startups to global companies.
Integration-Friendly: Akeneo can be easily integrated with ERP systems, eCommerce platforms such as Magento and Shopify, and third-party add-ons for added functionality.
Supaboard.ai: Enabling Easy Akeneo Data Export
Supaboard.ai is a robust analytics tool that makes data handling easy. Its export functionality allows companies to export Akeneo data with ease. This is how Supaboard makes it happen:
Seamless Integration: Integrate your Akeneo account with Supaboard's dashboard to have instant access to product attributes, catalog performance data, and distribution data.
Customizable Exports: Choose specific datasets like product completeness scores, attribute mapping trends, or distribution channel performance metrics. Export them in CSV or Excel format for further analysis.
Automated Workflows: Schedule periodic exports and maintain your analytics up to date with minimal manual intervention.
Through automatic export, Supaboard allows businesses to have pristine datasets at their fingertips to analyze—time-saving and error-minimizing.
Unlocking Akeneo Data with Supaboard's AI Analyst
Once data is exported from Akeneo, Supaboard's AI Analyst translates it into actionable insights. This is what it does with your product information data:
Data Cleaning & Organization: The AI Analyst pre-cleans raw catalog data to render it accurate and consistent with respect to measures like completeness scores and enrichment levels.
Performance Insights: Track critical-level metrics like catalog completeness percentages, attribute utilization patterns, and ROI through channels of distribution in order to identify areas for improvement.
Customer Behaviour Analysis: Determine the impact of accurate and enriched product content on interaction and conversion rates across channels.
Predictive Analytics: Project future catalog performance or distribution efficiency trends based on machine learning models applied to trends within historical data.
Custom Recommendations: Get custom recommendations for catalog accuracy enhancement, attribute mapping workflow optimization, or multi-channel distribution optimization.
These features enable companies to make informed decisions based on data that optimize ROI on PIM investments and optimize customer satisfaction.
Real-Life Case Studies: Advantages of Analyzing Akeneo Data
Product information management data analysis has revolutionized the majority of companies that operate on platforms such as Akeneo. The following are case studies of how companies have utilized insights from this platform:
Case Study 1: A Global Retailer Improving Catalog Accuracy
One multinational retailer used Akeneo's data quality insights feature to identify inconsistencies in its product catalog on a per-region basis. Comparing completeness scores via detailed dashboards, they streamlined enrichment workflows—enhancing catalog accuracy by 20% during peak selling seasons.Case Study 2: An Electronics Producer Streamlining Multi-Channel Distribution
An electronics firm relied on Akeneo's capacity to distribute by channel to expand its coverage through channels like Amazon and Walmart Marketplace. They improved content strategies through channel-specific performance insights using exported reports, growing conversions by 30% in underperforming geographies.Case Study 3: A Fashion Brand Automating Attribute Mapping
One of the apparel traders used Akeneo's rule engine for automating new collection attribute mapping. Through using automation effectiveness indicators and custom reporting, they enjoyed 40% manual effort reduction and minimized new product time-to-market.
The above examples represent how PIM data analysis is able to furnish decision-making data to optimize the efficiency of the operations while developing business.
Conclusion
Akeneo offers companies a solid product information management platform in addition to sophisticated features such as automation workflow, multi-channel distribution, and data quality insight. Nevertheless, the platform could be pushed to its utmost potential only when sophisticated features of analytics are enabled. When Supaboard.ai and Akeneo are used together as a single platform, companies can easily export data from PIM and utilize AI-based insights for maximum performance.
Supaboard's AI Analyst places technology like predictive modeling, analysis of customer behavior, and individualized recommendations within the grasp of organizations, all with the goal of converting raw catalog data into business development plans. Need to improve catalog accuracy or optimize multi-channel distribution policies for marketplaces like Shopify or Amazon? Supaboard possesses the correct analytics.
Want to use Akeneo for your business? Sign up now with Supaboard.ai!