# HubSpot BI and Analytics — Connect to Supaboard

> Ask questions of your HubSpot data in plain English and see the SQL behind every answer.

HTML version: https://supaboard.ai/integrations/hubspot

HubSpot holds the contacts, the deals, the marketing email and the attribution model sitting behind all of it.

## What teams ask of HubSpot

- "Which campaigns produced deals that actually closed?"
- "How long does a deal really take to close by source, measured from first touch?"
- "Which contacts went cold after a particular sequence?"
- "How does email engagement track against pipeline created?"

## What it gets joined with

- Stripe — attributed pipeline, against revenue that settled.
- Google Ads — paid spend, against the deals it produced.

## How the connection works

HubSpot is one of the 124 sources you can connect yourself, out of a catalogue of 700+. It syncs through Fivetran on a schedule — the first sync lands within a day and refreshes hourly to daily after that — so answers are over the last completed sync, not a live feed. Databases connect directly and answer live.

- Read-only: the query layer rejects DDL and DML before a statement reaches your source.
- Credentials encrypted at rest, scoped per workspace, never logged.
- On-premise deployment with no data egress on Enterprise: https://supaboard.ai/enterprise
- From $83 per user/month billed annually: https://supaboard.ai/pricing

## More

- [All connectors](https://supaboard.ai/integrations)
- [Compared with the major BI platforms](https://supaboard.ai/compare)
- [What an AI data analyst does](https://supaboard.ai/)

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