# Google Ads BI and Analytics — Connect to Supaboard

> Ask questions of your Google Ads data in plain English and see the SQL behind every answer.

HTML version: https://supaboard.ai/integrations/google-ads

Google Ads holds the spend, the impressions and the conversions, broken down by campaign, ad group and keyword.

## What teams ask of Google Ads

- "Which campaigns pay back within ninety days, measured on revenue?"
- "What is cost per acquisition by campaign once refunds are taken out?"
- "Which keywords spend the most and convert the least?"
- "How has cost per click moved against conversion rate over the last six months?"

## What it gets joined with

- Stripe — spend against revenue, which is the only version of ROAS worth having.
- Shopify — the campaign, against the orders it produced.
- HubSpot — spend against pipeline, for anything with a long sales cycle.

## How the connection works

Google Ads is one of the 124 sources you can connect yourself, out of a catalogue of 700+. It syncs through Fivetran on a schedule — the first sync lands within a day and refreshes hourly to daily after that — so answers are over the last completed sync, not a live feed. Databases connect directly and answer live.

The reason to pull this into a BI tool rather than reading it in the ads interface is the join. Google Ads can tell you cost per conversion. Only a join to billing tells you what a customer who stayed actually cost.

- Read-only: the query layer rejects DDL and DML before a statement reaches your source.
- Credentials encrypted at rest, scoped per workspace, never logged.
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- From $83 per user/month billed annually: https://supaboard.ai/pricing

## More

- [All connectors](https://supaboard.ai/integrations)
- [Compared with the major BI platforms](https://supaboard.ai/compare)
- [What an AI data analyst does](https://supaboard.ai/)

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