# Supaboard vs Looker

> Entry price, free trial, self-hosting and natural-language querying compared, each figure sourced to Looker's own pages, plus where Looker beats Supaboard.

HTML version: https://supaboard.ai/compare/looker

## At a glance

| Row | Supaboard | Looker |
| --- | --- | --- |
| Entry price | $83 per user/month billed annually ($99 monthly); Business $208 billed annually | "Call sales" for Standard, Enterprise and Embed. No list price published; each platform includes 10 Standard and 2 Developer users (source: https://cloud.google.com/looker/pricing, checked 2026-08-03) |
| Free trial | 14 days, no credit card | Not stated on the pricing page (source: https://cloud.google.com/looker/pricing, checked 2026-08-03) |
| Self-hosting | Not offered — Supaboard is a managed service | Not stated on the pricing page (source: https://cloud.google.com/looker/pricing, checked 2026-08-03) |
| Natural-language querying | Natural-language questions across all 700+ connected sources, answered by agents trained on your business rules | Conversational Analytics in Looker, billed in data tokens — $3.00 per 1M input and $20.00 per 1M output tokens after 30 September 2026 (source: https://cloud.google.com/looker/pricing, checked 2026-08-03) |

Last checked 2026-08-03. Looker pricing page: https://cloud.google.com/looker/pricing

## Where Looker wins

LookML remains the strongest governed semantic layer in the market: metrics defined once, in version control, reviewed like code, and identical everywhere they are consumed.

## Other comparisons

- [Supaboard vs Tableau](https://supaboard.ai/compare/tableau)
- [Supaboard vs Microsoft Power BI](https://supaboard.ai/compare/power-bi)
- [Supaboard vs Metabase](https://supaboard.ai/compare/metabase)
- [Supaboard vs ThoughtSpot](https://supaboard.ai/compare/thoughtspot)
- [Supaboard vs Qlik](https://supaboard.ai/compare/qlik)
- [Supaboard vs Domo](https://supaboard.ai/compare/domo)
- [Supaboard vs Sisense](https://supaboard.ai/compare/sisense)
- [Supaboard vs Apache Superset](https://supaboard.ai/compare/apache-superset)
- [Supaboard vs Basedash](https://supaboard.ai/compare/basedash)
- [Supaboard vs Amazon QuickSight](https://supaboard.ai/compare/amazon-quicksight)
- [Supaboard vs Alteryx](https://supaboard.ai/compare/alteryx)
- [Supaboard vs Oracle Analytics](https://supaboard.ai/compare/oracle-analytics)
- [Supaboard vs SAS Viya](https://supaboard.ai/compare/sas-viya)

---

- Site index for agents: https://supaboard.ai/llms.txt
- Sitemap: https://supaboard.ai/sitemap.xml
- Blog feed: https://supaboard.ai/blog/rss.xml
- Product documentation: https://docs.supaboard.ai

Any page on https://supaboard.ai is available as markdown: append `.md` to its path, or send `Accept: text/markdown`.